Projects
The Nooks
Case Study
This s a case study on The Nooks Canada's website, completed using the 5-Step Design Process. After conducting research on their target users and receiving feedback using InVision, I provided three mockups on possible solutions for the homepage, product page, and "Shop Our Makers" page.
Visit my article to read more on the page analyses, pain points, rationale behind the wireframes, and more.
Role:
UX Researcher
Date:
September – October 2022
Software Used:
Figma, Mockplus, InVision, UXPressia, Xtensio, InDesign
Overview
After analyzing The Nooks’ website, I identified their ideal users to be the following: home decor enthusiasts, returning customers, gift shoppers, supporters of local businesses, and local artisans.
This case study may contain copyrighted material the use of which has not been specifically authorized by the copyright owner. This case study has helped me to promote my capabilities and advance my education specifically in the area relating to user experience (UX) research and includes my personal opinions, satire, criticism, and review. I believe this constitutes a ‘fair use/dealing’ of any such copyrighted material.