The Nooks

Projects

The Nooks

Case Study

This s a case study on The Nooks Canada's website, completed using the 5-Step Design Process. After conducting research on their target users and receiving feedback using InVision, I provided three mockups on possible solutions for the homepage, product page, and "Shop Our Makers" page.

Visit my article to read more on the page analyses, pain points, rationale behind the wireframes, and more.

Role:

UX Researcher

Date:

September – October 2022

Software Used:

Figma, Mockplus, InVision, UXPressia, Xtensio, InDesign

The Nooks Canada homepage mockup

Overview

After analyzing The Nooks’ website, I identified their ideal users to be the following: home decor enthusiasts, returning customers, gift shoppers, supporters of local businesses, and local artisans. 

User Persona

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Journey Map

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Site Map

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Wireframes

Mid-fidelity wireframes were created using Mockplus.

Homepage

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Product Page

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"Shop Our Makers" Page

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Mockups

High-fidelity mockups were created using Figma.

Homepage

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Product Page

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"Shop Our Makers" Page

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This case study may contain copyrighted material the use of which has not been specifically authorized by the copyright owner. This case study has helped me to promote my capabilities and advance my education specifically in the area relating to user experience (UX) research and includes my personal opinions, satire, criticism, and review. I believe this constitutes a ‘fair use/dealing’ of any such copyrighted material.

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